01
Acquire
Scholars buy struggling, overlooked businesses, the kind that built Main Street and risk being lost.
Brevard County, Florida
The Be Good House
We build businesses
that glorify God.
A faith-based, live-in business incubator for the entrepreneurs the world counts out. Founded and directed by Dr. Brandon Gosselin.
Brevard County, FL
"Being Good isn't a bonus,
it's our #1 requirement."
The Mission
An incubator for the overlooked.
The Be Good House is not a startup accelerator. Scholars don't pitch shiny SaaS ideas or chase a Series A. They acquire real, existing small businesses, the kind of businesses that built Main Street, that risk being lost when the founder retires.
The model is faith-rooted, the work is unglamorous, and the standard is uncompromising. Mentorship comes from operators who've actually run things. Housing comes with the program, scholars live on-site, build alongside each other, and ship work that compounds.
We Build Businesses That Glorify God. , begoodhouse.com
Brandon founded the house out of the same conviction he speaks from on stage, that every business built here exists to honor and glorify God, and to give scholars work that outlives them.
The Three Pillars
Acquire. Modernize. Revitalize.
02
Modernize
We bring tooling, systems, and faith-rooted leadership to operations that have run the same way for forty years.
03
Revitalize
We re-launch them stronger, built to glorify God, employ neighbors, and outlast the founder.
Notable Businesses
Built in the house.
Companies founded, modernized, or scaled by Be Good House scholars and partners.
AI-native business platform
HyppoAI
Brandon is Co-Founder and CEO of HyppoAI, the AI-native business platform that replaces the patchwork of CRMs, schedulers, and automations small businesses string together with one stack that runs the whole back office.